Brand focus

Every brand ideally has several objectives. It is closely connected to the values your company represents, in fact it is the “ambassador” for your company and it’s values. Brands should evoke emotional reactions, obviously the more positive these emotions are and the more pronounced these positive emotions are, the better your brand is working.

But that is not what I focus on. What I focus on is your brand’s online presence, morse specifically it’s online presence. That does not just mean your website, or more correctly speaking: not just your brand’s main website. You might have an online store, you might have blog, you will likely have some form of social media presence

I focus on everything that relates to your brand’s presence online.

Brand importance

Your brand also intersects with my other focus areas, for example how it uses AI and presents that fact to the world – there can be negative connotations, or whether your brand is known as innovator, or whether your brand is trusted because security is a public facing aspect of your business, just to mention a few.

That also means we will, when working together, likely encounter the topic of brand when focusing on other aspects of your business.

Your brand is part of absolutely everything you do.

How I can help

Your brand needs exposure, high-quality exposure. More is not enough. I can help you get great exposure, and by “great” I mean well-targeted & cost-effective.

The topics we should talk about are:

• Online brand research (especially for new brands).

• Web site development.

• Online store development.

• Your website and its performance.

• Social media management.

• Your social media performance.

• Advanced automation.

• Your brand’s online reputation.

• Your brand’s tone and communications.

• Organic traffic.

• Paid traffic.

• Search engine optimisation (SEO).

• Conversion rate optimisation (CRO).

• Landing page optimisation (LPO).

• Measurement and reporting.

• Digital brand strategy.

• Use of artificial intelligence.

• Brand innovation.

• Brand security.