Google Ads & paid click management services
I started working with paid search ads from the very early days in 2000 with platforms like GoTo, Overture and some minor players in the space. Google’s Ads, then known as AdWords, launched in late 2000 and that is also when I started using them. I won’t go into historical details here but it is safe to say paid search ads changed my life in a profound positive way.
My early involvement in paid search ads and the resulting know-how/experience ultimate led to me running 9 corporations in the USA focusing on AdWords-AdSense (another Google ad product) arbitrage with ad spends in the range of $500k/month, managing AdWords accounts of up to £1.5 million/year spend with peak daily spends approaching £30k PROFITABLY.
“Google Ads are by far the best way to attract highly targeted, well converting visitors with a focus on maximising ROI.”
I am offering my skills in paid search, specifically Google Ads, to help you start your ad account effectively and then growing it and optimising it – with a constant focus on maximising a high positive ROI.
Specific Google Ads topics.
This list is not 100% comprehensive but it showcases many priority topics your business needs to focus on when starting/using Google Ads.
Setup of Google Ads accounts that immediately work.
Updating and maintaining of entire existing ad accounts.
Reducing the amount of inefficient spend.
Selection of correct bidding strategies.
Conversion tracking directly and via Google Analytics.
Google Shopping ads via Google Merchant Centre.
Programming of bespoke data feeds to suid google ads.
Programming Ads Scripts for account automation.
Optimising ad spend by time of day and day of week.
Optimising ad spend by type of device (mobile/desktop/tablet/TV/etc.).
Optimising ad spend by age/gender/location/etc.
Remarketing to different audiences for better ad performance.
Evaluation and use of 3rd party bid management tools/services.
There is no way I can cover all topics and issues well on a single overview page like this, but I would like to encourage you to contact me and I’d be happy to have a look at your account for free and discuss approaches we can take to get your Google Ads account improved, or if you do not have one yet, how best to approach setting one up.
London + worldwide.
I am based in London but that should not prevent us from working together if you are anywhere else in the World.