SEO - search engine optimisation services

20+ years of SEO experience.

Every website owner wants to rank number 1 for most, if not all-important search terms on Google. If that was not hard enough, Google keeps raising the bar for what it takes to be number 1, or even top 10. A great visual web design is not enough. Many tools and search engine “optimisers” promise to deliver on this most elusive and valuable goal, so do I.

Successful SEO is not about tricking Google, it’s about cooperating with Google.
— steve.digital, London SEO

The reality of the matter is that there are thousands of websites vying for the same positions and the ones at the top hire only the best search experts with their extensive knowledge, tools and experience to actually achieve their goals. Search engine optimisation (SEO) is never completely done, search engine optimisation is never easy and it is never really cheap … but it is a great investment that will pay off very handsomely in the long run.

I have 20+ years of experience in optimising websites for better search engine rankings.

I am available to help you get the most out of search engines with my advanced SEO skills and experience.

There have been 3.5+ billion Google searches today.

Let’s maximise the share of these searchers you get!

No matter what your niche is, there a are many searches for your products, content and services every day.

90.63% Pages: 0 Google traffic.

This is according to an Ahrefs study (updated in 2020) of over 1 billion pages.

• Here are some of my recent SEO achievements.
• And answers to Frequently Asked Questions about my SEO services.

 
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2021 SEO Success Examples

Here are a few very recent cases of how my SEO work has impacted client websites.

A … New client keyword tracking starts.
B … Addition of many keywords to track.
C … Visibility improvement after major problems were fixed.
D … Optimisation of the homepage for specific keywords.
E … More impact from the homepage optimisation and 1 problem fix.

Visibility improvement for my own website https://www.artificial-intelligence.blog in comparison to the AI blogs of Google, DeepMind, Facebook, OpenAI (founded by Elon Musk) and Microsoft.

London + worldwide.

I am based in London and am happy to offer my SEO services anywhere else in the World, too. As you can see in my sample client list below, I have worked with many international and remote websites.

If you are not happy with your digital marketing/SEO agency in London, you should really give me a shot.
— steve.digital, Top SEO in London

SEO client list.

These are clients I am working with and have worked with in the past. Each company listed here has a very interesting SEO related story I can tell you about. This list is by no means complete but it would exceed the scope of this page to list absolutely all. For a more extensive list of projects I did SEO on, please check out my portfolio page (where you will also find clients I have done other work for like software/web development, Google Ads management and more).

I can provide more in-depth case studies for some of these projects, so you can compare your online presence to them and judge for yourself if my typical SEO strategies are suitable for your organisation.

The SEO tools I use.

I always make sure my processes are as optimal as possible, for that I need tools. The old saying “a fool with a tool is still just a fool” holds, however. I know how to get the maximum value from my tools. Save yourself a large sum of money by gaining my access to my tools and experience! Also, if needed I will code new tools (I have been programming for 40+ years). There is a high likelihood I use tools you never even heard of or cannot justify the cost of.

SEO factors.

These are the SEO factors I focus on, but as with anything in life one can take things to extremes, that is what I like do with search optimisation (SEO). Some of these factors are easy to do well, others are extremely hard to pull off without the necessary technical skills/know-how and experience.

Content.

  • Quality … pages must be well written and highly valuable. High Priority

  • Research … investigate keywords people may use to find your content. High Priority

  • Keywords … build target keywords into each page. Medium Priority

  • Freshness … create timely content, refresh or retire stagnant pages. Medium Priority

  • Multimedia … images, audio and video can set your content apart. Medium Priority

  • Answers … create content that can be “used” as answers in search results (SERPs). Medium Priority

Architecture.

  • Crawl … search engines must easily be able to crawl your pages. High Priority

  • Mobile … optimise for smartphones and tablets. High Priority

  • Speed … your site should load quickly on any device. High Priority (upgraded from medium priority)

  • Duplicate … don’t create duplicate content. Use canonicals and redirects. Medium Priority

  • Secure … all content should be on a secure (https) connection. Medium Priority

  • URLs … make sure keywords are built into your page addresses (don’t spam!). Low Priority

HTML.

  • Titles … build your keywords into the page title tag. High Priority

  • Descriptions … the description tag should describe what the page is about. (title and description should read like a well-written ad for the page) Medium Priority

  • Structure … use Schema and semantic structure to turn content into enhanced listings. Medium Priority

  • Headings … build keywords into h1 (and h2) tags. Use headings wisely. Medium Priority

  • AMP … Google’s AMP format for fast loading is beneficial, if possible. Low Priority

Trust.

  • Authority .. become an authority on the web + links, shares, other signals. High Priority

  • Engagement … keep time-on-site high and bounce rate low. Medium Priority

  • Reputation … operate steadily well over long timeframes to gain reputation. Low Priority

Links.

  • Value … get links from trusted, quality websites. High Priority

  • Anchors … get links from pages with similar content. Medium Priority

  • Backlinks … the more natural high-quality links, the better. (unnatural links can get you penalised harshly) Low Priority
    Social media marketing is actually my preferred approach to link building, ideally automated, as there are no penalties for these and Google search values them reasonably highly.

User.

  • Country … consider the country of your searcher. Medium Priority

  • Locality … consider the region/town of your searcher. Medium Priority

  • User Experience … experience matters more every day. Good site design is a must. Medium Priority

  • Intent … consider why someone is conducting a specific search. Design the page to help the user's intent. Medium Priority (upgraded from low priority)

  • History … consider how regularly someone has visited your website. Low Priority

Toxins.

  • Cloaking … don’t show search engines (substantially) different pages than your searchers. High Priority

  • Link Schemes … buying links and spamming blogs and comments are bad. High Priority

  • Stuffing … don’t be “excessive” with packing keywords into the content. Medium Priority

  • Hiding … making keywords invisible to trick search engines will harm you. Medium Priority

  • Piracy … hosting stolen content can get you penalised. Medium Priority (upgraded from low priority)

  • Intrusive … ad-heavy content and anything that overly annoys the user is bad. Medium Priority (upgraded from low priority)

Emerging.

  • Voice … consider Alexa/Google/Siri/Bixby.

  • Local … local listings, maps, reviews and more. (for searches like “SEO London”, and “top SEO London”)

  • Image … photos/illustrations are becoming more important.

  • Video … visitors like videos.

SEO is never over, there is always another impactful improvement available. Don’t waste any time taking more traffic away from your competitors.

 

Do I offer advanced SEO training?

I prefer to take the approach were the search improvement strategies we find are executed together and you and your staff learn “on the job” by a more natural form of skills transfer. This can be a highly complex topic at times and judgement calls based on experience are often required. SEO experts often like to treat their knowledge as a “secret”, however, that is not the way I like to operate. The more SEO skills are baked into every level of digital marketing and website operations of your company, the better for you in the long run.

I am very flexible in how I run my business, therefore I would consider helping your company's content marketing efforts by creating an advanced SEO training program tailored to your specific needs. Please consider that this will be a rather intensive effort. Let's talk.

My SEO background.

I offer my SEO services as part of my digital marketing services that also include advanced PPC services and social media automation - essentially marketing your website online, where it counts. I am not an SEO agency, or a “pure” SEO company, but rather an individual business consultant that has gained extensive professional technical SEO skills and experience while working on my own and client websites for over 20 years.

I am, according to my clients, the top SEO London has to offer at great value for money (“bang for the buck“), eliminating the need to involve an SEO agency with all their disadvantages in high prices, low output and at best average abilities. Unless you pay an incredibly inflated price, SEO agencies will have junior staff working behind the scenes generating automated SEO reports that leave all the actual core optimisation work with you anyway.

In addition to these digital marketing services I also offer conversion rate optimisation (CRO) to make sure your website performs and converts as well as possible commercially once a visitor has found it.